Reading reports of this issue brought back a memory of a similar issue decades ago.
In 1981, horse meat labeled as beef was discovered at a Foodmaker plant that supplied hamburger and taco meat to Jack in the Box.
Yep, smart-alec Bob was working at Jack In The Box in 1981. This resulted in one of the many times I was called into the owner’s office for a brief discussion. As near as I can remember it went something like this.
Owner- “Bob would you care to explain why I had an irate customer calling me this morning”.
Bob – “Sure. I bet I can guess who it was and what it was about; some guy who stopped here last night to buy a burger. He was drunk; really really drunk. Kept going on about the story in the news”.
Owner – “He mentioned something about the news and how he asked you a simple question.”
Bob – “Well, he didn’t ask me a simple question. He kept asking the same question over and over again. Wouldn’t take any of the assurances you (even then I was smart enough to stick that in) told us to say.”
Owner – “So what happened to make him so mad.”
Bob – “I really don’t know. I tried to reassure him like you said but nothing but he kept asking if there was horsemeat in his burger and he didn’t want horsemeat.
So I assured him as I handed him the order that Jack In The Box does not use horsemeat but our burgers are 100% pure Kangaroo meat”.
I think the only reason I kept that job was the fact I was the only person who would consistently work the grave yard shift.